When it comes to selling in F&I, you must separate the sales process from the finance process.
To create a compelling video message, you must focus on what your customers want and need. They want a sales representative they trust who will guide them through the sales process.
Sales and service are the most visible parts of any dealership, but dealers and GMs who ignore F&I, or don’t give it the focus that it deserves, are not only leaving money on the table, but they are underserving their customers.
Why do dealerships spend enormous amounts of money to stay on the cutting edge of technology and marketing, but then make it virtually impossible to do business?
Imagine this scenario: You are a car salesperson, and you’ve been working with a couple looking to buy a new vehicle. You’ve greeted them and established a great rapport. They’re excited to drive home in something new that day, and you’re excited to make the sale. You’ve worked with them and narrowed down their options to one vehicle, their future vehicle.
According to a NADA survey, nearly 70 percent of automotive dealers believe they have earned a “high level” of trust with their customers. However, according to a Gallup Poll published on Auto Dealer Today, only 9 percent of car buyers said they can trust their dealership.
Let’s face it. In this day of Internet research and usage by all age groups, automotive sales is about two key elements: getting consumers to your dealership’s Website and then getting them to buy now (online or in-store) without wandering off to another dealership’s Website. No matter if it is a phone Up, an Internet