Market Scan Survey Emphasizes Importance of Consistent Payment Quotes Digitally and In Sales Showroom
Consumer interest drops dramatically when showroom offers are just $50 different from what consumer was quoted online.
The shortage will make accurate incentives and rebate setting more challenging for the manufacturers.
Many components must be artfully tied together to deliver transparent messaging for every step of the customers’ journey.
Rusty West of Market Scan discusses how dealers can use data and technology to improve the digital retailing experience.