Market Scan Survey Emphasizes Importance of Consistent Payment Quotes Digitally and In Sales Showroom
Consumer interest drops dramatically when showroom offers are just $50 different from what consumer was quoted online.
How the Chip Shortage May Impact Manufacturer Incentive Programs
The shortage will make accurate incentives and rebate setting more challenging for the manufacturers.
How All Components Are in Place for Automotive Digital Retailing in 2021
Many components must be artfully tied together to deliver transparent messaging for every step of the customers’ journey.
Podcast: How to Improve the Digital Retailing Experience
Rusty West of Market Scan discusses how dealers can use data and technology to improve the digital retailing experience.