The military adage “the best defense is a good offense” applies to selling cars, as well. If you keep moving forward, attracting new customers and advancing those customers down the path to purchase, your competitors are eliminated from consideration.
Let’s face it. In this day of Internet research and usage by all age groups, automotive sales is about two key elements: getting consumers to your dealership’s Website and then getting them to buy now (online or in-store) without wandering off to another dealership’s Website. No matter if it is a phone Up, an Internet