The study finds gen z car shoppers spend more time researching and find the purchase process more difficult than older generations.
Gina Callari, COO of Evox Images and RelayCars, joins us to discuss driving the future of automotive research and shopping.
Skeptics could argue that a number of factors influence auto shoppers on their journey. But this study focused on the research phase of the car-buying process, and in particular, video’s ability to convert car shoppers into car buyers.
Marketers have learned to use these platforms to collect data, target customers and engage directly with them. Advanced technologies enable marketers to access vast amounts of information using tactics such as keyword performance metrics and attribution modeling
Almost everyone nowadays has a car. In fact, many people are surrounded by several different car dealerships all promoting the lowest prices and best deals. But most of the time, what separates you from other dealers will be that you provide the best possible customer experience.
AI, when combined with natural language processing and machine learning, can help buyers research and compare vehicles and make it faster and easier to find the one best suited to their needs.
So now that we’ve established the benefits and necessity of attitudinally loyal customers, the question becomes: “How do I get more of them?” The answer we’ll explore here is customer-focused experiential and attitudinal research.
Today’s car buyers are walking into dealerships armed with more information than ever before. The average car shopper spends more than 11 hours researching cars online. Dealership employees are no longer the gatekeepers of all the information consumers need to make a hiring decision.
Giving gifts is a bit like optimizing your dealership’s Website for search engines. Are the people you love (customers) going to get what they’re looking for? Are they going to like it? What happens if they don’t?
With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.
Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.