Improving the Customer Experience Begins with Psychology
The better we understand our customers, the better their experience is and the more successful we’ll be.
Why Do We Resist Change? Part 2
This month, Publisher Susan Givens continues with a summary of tips about overcoming resistance to change within organizations.
How the Experience Economy Will Drastically Change the Automotive Industry in 2018
More than anything, people crave experiences. Consumers are spending more on traveling, dining out and going to the theater — and less on material goods. Their desire for unique, authentic experiences has fueled the rapid growth of companies like Airbnb. In the restaurant industry, pop-up restaurants, food trucks and experiential dining venues continue to increase in popularity.
Understanding Rewards
A solid rewards program is not trying to trick the customer into doing business but thank them for their business in a meaningful way.
