5 Simple Video Types to Differentiate Your Dealership
The automotive business is more and more digital every day. It’s no secret that consumers are visiting fewer dealerships in person before purchasing a vehicle, down from 2.7 in 2017 to 2.3 in 2019, according to the 2019 Cox Automotive Car Buyer Journey study. If you’re finding it tough to get customers to come to the dealership, why not take the dealership to them?
When to Increase Your Ad Budget
Boosting reach generates brand-new prospects — a fresh set of eyes, ears, hearts and minds. The best time to expand reach is when competitors contract.
9 Reasons Why Direct Mail Helps Dealers Win Customers
Automotive dealers, like you, have a tough job when it comes to customer acquisition. With so much competition for prospects’ attention, it can be difficult to start a relationship with them.
Will Facebook’s Data Breach Affect Dealerships’ Digital Marketing Strategies?
If the news reports surrounding the Facebook data breach have not yet entered your living room, then it’s time to discuss a very real problem.
11 Tips for Lead Generation and Increasing Your Sales
Waiting for customers to come to your lot is not a strategy for long-term success. You’ve got to get your message out to consumers and move your dealership to the top of their list. Here are 11 ways to increase your visibility and get buyers through your doors: