Giving Back to Your Community
Imagine giving the opportunity to win a car at a charity event — the excited participants, the press, the buzz that would spread throughout your local area. This actually can be done for minimal cost to your dealership.
Mac Tools Welcomes New President Ken Hartman
Ken and his leadership team will advance Mac Tools’ focus on innovation and Made in the USA with Global Materials initiatives, as well as provide increased value and support to the Mac Tools franchise network, which has made Mac Tools #GreatToWorkWith.
The Power of Brand: How to Stand Out in the Sea of Dealers
Look to the world’s top companies when adopting your brand philosophy. Focus on what you do best, create a simple-to-understand brand persona, make it seamless from Web to showroom floor and market the hell out of it.
Is There a Good Time to Leave Your Dealership?
Believe it or not, your current dealership does not care about you. Sure, they care about your well-being, but they do not care if you stay or go. Deep down, the car business is a ruthless business. They will replace you in a second.
