automotiveMastermind Adds to Flagship Platform
The latest update gives dealers a new opportunity to communicate with customers and build relationships.
Onboarding: Does Your Program Cover the 5 C’s?
Every one of the five Cs is essential to making an employee feel welcomed, comfortable and valued, and productive at their new job.
Can Your Dealership Truly Afford to Rely on a Program Website?
Thanks to an ever-changing online landscape and perpetually shifting customer shopping behavior, it is beyond crucial for your car dealership to be on the cutting edge when it comes to its website. However, achieving this goal does not always happen with a program website.
Are You Branding the Wrong Message?
This is a cautionary tale of what can go wrong when you want to send a message to the customer about what a great place this is to do business, but the consistency of that message is never followed through and it ends up doing more harm than good.
Here’s Why Your Dealership Should Implement a Management Training Program
Not sure where to get started when it comes to building a management training program? Take a look at some examples of dealership groups with strong programs in place.
Managing a Mentoring Program
Mentoring programs can offer an opportunity for skilled technicians in your service department to share their expertise with a less experienced person in order to put them on the fast track to competency in a new career.
Effective Ways to Capture In-Market Car Buyers Who are Looking to Purchase Now
We know that all dealerships are not created equal when it comes to helping consumers with subprime credit. Most dealers don’t have the lenders, inventory or knowledge to help these people.
Best Practices — Accessory Sales
Could creating a highly profitable accessory program in your store be as simple as following best practice tips?
Auto/Mate Announces DMS Integration with Vitu, Helping Dealers Streamline Tax, Title and Registration Processes
Through its integration program, Open/Mate, Auto/Mate customers who use the Vitu platform can now perform processes in real-time – such as pull deal data, generate Virtual Reports of Sale and ultimately, Temp Tags.
Walmart Expands CarSaver Program Nationwide
Certified dealers agree to provide fair, upfront pricing to Walmart’s customers and, in exchange, they receive exclusive leads and appointments that are only sent to their dealership. Dealers are reporting that these opportunities convert significantly higher than traditional leads.
Fluid Rx Diagnostics Releases New Fluid Distributor Program
This upgraded program benefits from the finely honed Fluid Rx Diagnostics training materials made available to service providers over the past year.
A Different Way to Sell on the Service Drive
How do we lose so many customers between the sale of the car and their return to service to have it maintained? It is a well-excepted notion that customer retention involves all departments, but the service drive seems to be Ground Zero in making customers loyal.
