Dissecting Your Dealership to Mine the Best Data and Profits
With the right tools, data mining can be used to find more customers in ‘deeper corners’ of your database than you may have known. Why mine only one area when so many others also offer great opportunities?
Moneyball Strategy for Used Car Sales
The flood of used vehicles in the market has increased competition and threatens profitability. Now more than ever, dealers need a data-based strategy to capture their share of the market without giving up the gross. Using your data to create a market-based strategy is your best defense against costly acquisition mistakes and dwindling profits.
