Stop Closing and Start Serving Your Way to Sales Success
For as long as any of us can remember, the No. 1 tool of sales training has been closing techniques. More books exist about “closing” and “magical closes” than any other sales topic. This is very likely why most people don’t like salespeople and dread visiting a dealership showroom to buy a vehicle.
The No. 1 Reason Why Dealerships Fail to Maximize F&I Profits
Customers already spend hours researching vehicles online. Online checkout allows buyers to walk through the buying process online, including choosing accessories, estimating their trade-in value and reviewing F&I upgrades. All this is done in the comfort of their own home, at their own pace.
Giving F&I the Status It Deserves
Sales and service are the most visible parts of any dealership, but dealers and GMs who ignore F&I, or don’t give it the focus that it deserves, are not only leaving money on the table, but they are underserving their customers.
The No. 1 Reason Why Dealerships Fail to Maximize F&I Profits
After spending an hour negotiating with your sales staff and 45 minutes getting their trade-in valued, it’s no wonder buyers are tired and defensive. But, what’s next?
Podcast: Getting Out of Your Own Way
Master Trainer Duane Marino of Duane Marino Automotive Solutions shares ways to get out of your own way when selling vehicles.
10 Secrets of Great Leaders
The best become the best because they are always seeking ways to become better. It surprises me that average people are usually content with who they are and what they are doing while the above-average performers are always seeking to grow and improve.
How a Recon Management Program Can Benefit Your Dealership
A recon management program is designed to help control the reconditioning process at a dealership. While all dealerships have a process for handling how they get cars frontline ready, not all do this efficiently. The recon management program is an opportunity for the dealership to take back control of the reconditioning process by controlling speed, cost, time and morale.
Accountability is Personal When Days in Recon is the Subject
Accountability in recon is personal. It is personal to everyone who touches vehicles through the process, from staff onboarding vehicles into recon to the person who moves cars from the photo booth to the sales line.
Podcast: Evolving Your Dealership’s Used Inventory Strategies
DealerCue’s Adam Tobias talks with us about evolving your dealership’s used vehicle strategy — how to stock the types of vehicles your customers want and your people can sell. dealercue.com
It’s Time for a Process Change
Let’s face it. In this day of Internet research and usage by all age groups, automotive sales is about two key elements: getting consumers to your dealership’s Website and then getting them to buy now (online or in-store) without wandering off to another dealership’s Website. No matter if it is a phone Up, an Internet
Are You Losing Customers to a Slow Buying Process?
Buying a car and going grocery shopping are pretty different, but how you feel about your time as a consumer should give you an idea about how your dealership customers feel when they spend more time there than they had planned, leave with more options than they wanted and spend hours finishing the delivery process.
Three Reasons Modern Customers Need a Modern Sales Strategy
Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.
