What’s Better? Trade-In Ranges or Single-Price Offers?
To help determine which option to offer, first define your goals.
Data Shows Buyers Won’t Engage Listings Without a Price
We asked if buyers would click on a listing with no price and 90% of them said no. So why wouldn’t you put prices on your listings?
Background Screening, Access Fees and Pricing
Sometimes your background screening company may charge you something referred to as “access fees.” These fees are nothing more than a tax levied by a particular county or state to access either criminal records or Division of Motor Vehicle (DMV) records.
Perception vs. Reality:
There’s an old saying that a customer’s perception is the reality. Very seldom do I speak with a general manager or fixed operations director where the topic of competing against Jiffy Lube and Pep Boys does not come up. After the warranty expires, 70% of those aftermarket dollars are flowing right into everyone else’s hands. The possibilities are endless in this $350 billion market where by most accounts, franchise dealerships will get about 30% of that number.
DealerDNA Client Keeps Customers Online Longer with Transparent Vehicle Pricing
The dealer group turned to leading-edge technology provided by DealerDNA, which helped them create custom pricing rules for every car in inventory down to the trim level.