Increasing Your Capture Rate with Sales Basics
What would it look like if you increased your capture rate by just 5 percent? This is a question to continually ask your management team.
Sales Management Leads to Higher Service Absorption
It should be every dealer’s and fixed ops manager’s mission to put forward a plan to move aggressively toward achieving 100% service absorption.
Do You Know What’s Going on in Your Service Department?
In the processes of operating a busy service department, even the best leaders and managers can lose track of big-picture concepts, such as your team’s performance, attitude and morale.
Today’s Dealership Differentiator: Personalized Development
When people learn, they need feedback that tells them whether or not they are doing the right thing. Mastery requires feedback; so, the more you can provide feedback, the better your coaching and development efforts will be.
Slow and Steady Never Wins When It Comes to Your Website
Pole position on the racetrack is important, but it doesn’t guarantee a win. It is, however, strongly correlated with top-five finishes, including first place. Think of your Website like a race car. When you consider its value and performance relative to selling cars, a blazing-fast Website is your marketing cornerstone.
Podcast: Making Shop Doors a Design Priority
Joe Jones of Hormann High Performance Doors on why you should make your service and shop doors a design priority at your dealership.
Podcast: Finding Accountability in Your Marketing Efforts
Valerie Vallancourt of Outsell speaks on increasing the effectiveness and accountability of your marketing efforts.
Don’t Let the Economy Dictate Your Success
In our experience, the management at those companies follows most of these practices. And, while there is no “silver bullet” or guarantee, we’ve seen these companies succeed in the hardest of times.
Does Your Dealership Have the Right Payroll Provider to Reach Your 2018 Goals?
When it comes to talent management, dealers have two main objectives: increase employee productivity and decrease expenditures. An integrated payroll and talent management platform can help you accomplish both by helping your business run more efficiently and cutting down on costs — including automating tax record-keeping and filing and reducing payroll fees.
Dealer Marketing Performance Metrics: How to Tell What’s Working
Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.
Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
Podcast: Leadership and Decisions
On a special leadership episode of AutoSuccess: The Podcast, we’ve returned to past guest to ask them about the most important decisions they face daily as leaders in their company.
