Paula Skier Archives - AutoSuccessOnline
6 Best Practices for Auto Marketers in a Post-Pandemic World

Auto marketers should tailor their campaigns to speak to the unique mindsets and shopping behaviors of their target customers.

Paula Skier, Nielsen
6 Key Considerations for Marketing to Multicultural Consumers

Nielsen’s Annual Auto Marketing Report explores how multicultural customers respond to different automotive marketing and advertising tactics. Here’s what dealer marketing teams should keep in mind.