Scalpel or Machete? Cut Marketing Wisely
Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
Executive Spotlight with Sean Stapleton of Dealer Teamwork
Sean Stapleton of Dealer Teamwork shares his secrets on how to develop a successful company culture, his views on dealership marketing, GA4, paid search and more.
Paid Search and the huMan vs. Machine Mayhem
Is your provider leveraging technology and the advantages of automation while a human monitors all the dials, levers and adjustments necessary to prevent leaks and wasted spend?
Cut the Marketing, Keep the Leads
The reality is, we don’t have inventory to match demand right now. So why are you spending so much on advertising?
A New Way to Tell if Your Radio and Broadcast TV Ads Are Effective
Rather than making an “educated guess,” you can use these tools, which work based on the numbers/traffic/leads you receive at your store each month.
Google Offline Conversions are Driving “The Why” in Paid Search Strategy for Auto
The day Web marketing was born, so too was optimizing for it. The recent trend from desktop search to mobile search has driven a rise in phone calls, and with that increase in calls has come the attention to offline conversions — specifically appointments set on phone calls created by paid search campaigns. Leading dealer
