How to Target New Service Customers
Trends threaten to curb dealerships’ service retention rates and ability to manage the customer lifecycle.
Are You Spinning Your Wheels in Owner Retention?
It’s time for you to get committed and start holding everyone accountable for their individual performance to get on track for making this your best-ever year in fixed operations.
Podcast: Most Common Mistakes with ORP Marketing
Courtney Evans, vice president of product marketing for Affinitiv, joins us to discuss the most common mistakes dealers are making when it comes to ORP marketing, as well as how to measure and maximize ORP results.
Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing
Dealers who want to elevate their ORP from a marketing tool to a relationship-building tool can learn proven strategies in this free eBook.
Is Owner Retention Important to You?
Do you advertise used car sales quarterly? Do you advertise new car sales quarterly? Is your number of active customers in your database is going up each month?
Business Development Centers Can Maximize Service Appointments
Properly trained BDC personnel can provide a multitude of services that will increase owner retention and CSI while enabling your advisors to become more productive thereby increasing sales and shop productivity.
How to Get an 800% Return on Investment
Some of you will take the approach of “saving your way into profitability” by vowing not to increase your expenses but you remain willing to make investments every day of your business life. Let’s consider some examples.
Is Your Customer Retention Costing You Opportunity?
It’s time for you to get committed and start holding everyone accountable for their individual performance to get on track for making this your best year ever in fixed operations.
If It Ain’t Broke – Break It!
Something exciting is about to happen to your employee retention, which will result in ongoing owner retention.
How Incoming Calls Can Ruin You
It’s called owner retention and the best way to retain a customer is to provide them with the highest level of service possible and to always exceed their expectations. That usually begins with a phone call.
Training Your Service Customers Pays Big Dividends
Did someone say “sell more cars?” Isn’t it about time you get serious about service and start training your service customers?
