Collision Repair Marketing for the Franchise Dealership
The collision and auto body repair department is a huge opportunity for franchise dealerships to improve revenues and support profitability in a slower-than-normal selling environment. With economists predicting an economic downturn for the next few years, it has never been more important to consider how body shop digital marketing can help support total revenues and profitability for the franchise dealership.
Podcast: Overcoming False Narratives
Owen Moon, CEO and co-founder of FIXED OPS DIGITAL, joins us to discuss effective strategies to overcome the false narrative consumers believe about franchise dealerships.
Perception vs. Reality:
There’s an old saying that a customer’s perception is the reality. Very seldom do I speak with a general manager or fixed operations director where the topic of competing against Jiffy Lube and Pep Boys does not come up. After the warranty expires, 70% of those aftermarket dollars are flowing right into everyone else’s hands. The possibilities are endless in this $350 billion market where by most accounts, franchise dealerships will get about 30% of that number.
