Gary Marcotte and Guy Super of Outsell discuss how dealer groups can connect better with customers.
OmniHub allows innovative dealer groups to tell their story directly to customers, offering tangible reasons to stay within the group brand.
Experienced HR leader to head recruitment, benefits, performance management, employee engagement and development, and diversity and inclusion efforts.
Germain Automotive Group relies on technology to connect with customers and has found that their digital strategy has kept them resilient through the years.
AI can help dealers interact with customers and prospects smartly, providing consumers with the information they desire at the time they most need it
Outsell has launched new packages, using AI and automation, to stimulate dealers’ sales and service revenue at reduced contract costs.
Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds AI-Driven Lifecycle Marketing Increases Retention Rates, Service Revenue and Profitability
The study examined the effect that AI-driven marketing has on customer loyalty, repeat business and service visits, and calculated the incremental lifetime value of customers due to AI-driven lifecycle marketing.
Highlights include the launch of Mileage Estimator, a predictive model that helps dealers more accurately target consumers in their customer journey.
Audience Acuity’s Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity’s identity graph contains 6 billion data points describing 243 million American consumers.
Outsell’s New Mileage Estimator Predictive Model Helps Dealers More Accurately Target Consumers in their Customer Journey
Most dealerships however either don’t have access to the data for vehicles they don’t service, don’t regularly collect mileage when they do service it, or may not have the expertise to analyze the data they have.
In addition to managing the Customer Success and Account Management teams, Turk also leads Outsell’s Customer Advisory Board.
Schomp Automotive Group wasn’t content to sell cars the same way as their competitors. See how they’ve structured their marketing efforts to better connect with both new clients and established customers by taking into account the changing ways they prefer to shop.