ORP Archives - AutoSuccessOnline
How to Target New Service Customers

Trends threaten to curb dealerships’ service retention rates and ability to manage the customer lifecycle.

Owner Retention Programs: The Good, the Bad and the Ugly

The premise behind ORPs is to stay in touch with sold customers, bring them back in for service and continue the relationship until they’re ready to buy again. Sending consistent communications to customers keeps brand awareness high and generates ROs and revenue.

Podcast: Most Common Mistakes with ORP Marketing

Courtney Evans, vice president of product marketing for Affinitiv, joins us to discuss the most common mistakes dealers are making when it comes to ORP marketing, as well as how to measure and maximize ORP results.

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

Dealers who want to elevate their ORP from a marketing tool to a relationship-building tool can learn proven strategies in this free eBook.