Carousel Motor Group Launches Carousel Online, Ecommerce Site
Carousel has teamed up with Cox Automotive, Inc. to create an e-commerce platform that simplifies the online buying and selling experience.
Scientific Data Quickly Becoming the ‘Last Mile’ for Automotive
Today, each of the primary areas of the industry has access to the most powerful analytics platforms ever created to make educated, tactical and profitable decisions — all for the benefit of the customer.
The World Isn’t Changing, It Already Has
Digital retailing applications are helping dealers navigate the pandemic and compete with non-franchise online providers.
EVs and Changing Digital Car-Buying Journey
With vehicle inventories at record lows, it’s harder for consumers to find the vehicle they want.
Is the Auto Dealership Dead?
As more of the car-buying process moves online, consumers and dealers alike are starting to wonder: Is the car dealership headed for extinction?
Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds
“To meet customer expectations, auto retailers must evolve their shopping experience to match the precedent set by retailers in other industries,” said Doug Van Sach, Affinitiv’s vice president, strategy & analytics. Affinitiv’s survey found that the online shopping experience offered by dealers falls short in three key areas.
Gaining Consumer Trust with a Better Online Experience
Car shoppers do use your GMB to get to your site. There’s a known correlation between having more inventory viewed and more leads submitted.
Digital Retailing Now an End-to-End Buying Experience
Intuitive, consumer-friendly technology facilitates the entire sale, from identifying the vehicle, setting a price, locking in a firm trade-in value, digitally auto-decisioning loan approvals, facilitating an “Amazon-like” checkout and taking possession of the new car.
Car and Driver and DealerScience Announce Car Shopping’s First Accurate Consumer Payment Tool
While accurate pricing is common on many other retail shopping sites, it hasn’t existed in the auto shopping process until now.
Death of Brick and Mortar Isn’t Inevitable
The days of walking into a store and purchasing an item are becoming a thing of the past. The rising trend of online shopping epitomized in retail sales has been no stranger to the automotive space, either.
