Building the Right Omni-Channel Experience with Verification Tools
Many dealers continue to ponder the right digital retail strategy, and it is becoming clear that an omni-channel approach is the best approach.

How to Make Your PMA Obsolete
People will do what’s easiest and most convenient, and nothing is more convenient than buying online.

5 Ways to Keep Your Physical Dealership Relevant in a Digital World
You might be surprised to learn that in the wake of digital retailing, customers’ desire to skip the dealership entirely is actually a myth.

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform
Strategic partnership enhances digital capabilities for combined customer base.

Mission Improbable
Running a dealership is hard, it’s competitive and it isn’t easy. Adding a technology integrator into the mix shouldn’t be part of the job description.

Strengthen the Blend of Your Marketing
Marketing today, as much as ever before, is a ROI game for dealerships. The many different traditional and digital marketing tools have blurred the lines of return on investment. This is a major issue for profitably running your dealership.
