Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
Finding Success with Your Millennial Employees
How many times in the last week have you said something negative about millennials, young people or “kids these days”? Honestly, you were probably right about some of the things that triggered those negative comments.
Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
