Be Determined, Not Desperate
With a solid financial foundation, we will ride out any lean months and not crash back and forth with a “feast or famine” mindset.
Podcast: Promoting Your Service Department
Jim Roche joins us to discuss how to promote your dealership’s service department and keep customers coming back.
Dealer Marketing Performance Metrics: How to Tell What’s Working
Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.
Why You Need Rapid Reconditioning
At its core, the process of reconditioning trade-in and auction vehicles is a ‘time-equals-profit’ business. Intuitively, used car managers understand this.
