millennials Archives - Page 2 of 2 - AutoSuccessOnline
Three Ways Data Can Help Your Dealership Beat the Competition

When your dealership masters and utilizes the information accessible to you — whether in terms of industry knowledge, technology updates or lead details — you go far beyond enhancing your own knowledge; you can map better strategies, provide a better customer experience and reach more shoppers.

Becoming the Dealership for Today’s, and Tomorrow’s, Consumers

“The way we’ve always done it” is a sentiment that keeps some dealerships from growing; in a few years that statement will be carved on their tombstone.

The “Player’s Coach” – Engaging Your Human Capital

While sales and dealership profitability grew significantly since the recession until 2016, the retention of dealership employees has continued to be the white elephant at the party. We have debated and deployed revised hiring strategies, installed pay plans without commissions, and expanded benefits and perks.

Dealership Marketing to the Millennial Generation

Millennials are the first generation of “digital natives” whose appreciation and knowledge of technology shapes how they shop. With unlimited product information, online reviews, pricing comparisons and more at their fingertips, marketing and retail have forever been changed.

The New Standard for Paying Dealership Employees

To better cater to this growing Millennial workforce, dealers are slowly abandoning the all-or-nothing approach of high-risk/high-reward commission plans. The times are changing, and the rise of cross training and new positions like product specialists is leading to a noticeable shift in pay scales.

Dealership Pay Plans
What Do Millennials Want: Answering This Question is Critical to Your Success

Appealing to your Millennial customers can prove to be a challenging task in the auto industry. People often assume and associate Millennials with college debt, being unemployed and delaying even obtaining their driver’s licenses. However, research shows that this generation is projected to be the wealthiest ever, far surpassing Baby Boomers and Generation X. In

Podcast: Increasing Employee Retention

Jim Russell of the Jim Russell Group talks about increasing employee retention and satisfaction at your dealership.