Managers need to be held accountable for the development of their sales team. A revolving door for salespeople is not a recipe for success. The days of tossing 12 green peas at the wall and hoping a few stick are gone.
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
Brian Barlow of Pineapple Crush talks about the difference between advertising and modern marketing, and how to reach consumers with your dealership’s message. pineapplecrushed.com
Shane Born, COO for ProMax, speaks with us about bringing the best out of the Millennials and other generations that make up your staff.
Hireology’s Adam Robinson speaks with us on changing your dealership’s pay plans to attract a new generation of employee. hireology.com