Your online merchandising needs to rival Carvana’s. Here’s how to generate that emotional attachment.
The photos and merchandizing process for today’s modern dealership is still not where it should be.
Dealerships dominate search and social platforms with Advanced Vehicle Details Page (VDP), in-market shopper targeting and real-time available inventory.
Tim James, COO of Flick Fusion, discusses vehicle merchandising using video.
Almost every car buyer still takes delivery at the dealership and this will not change any time soon. So, why not make it fun?
If a customer can get last year’s top model delivered to their doorstep, how willing are they to endure a poor experience? In this new world of “digital retail” how can you simplify all of this for your customers and future proof your dealership?
I never thought that I would be advising dealers to shoot video with a cellphone, however, advances in cellphone technology in just the last two years have made me rethink video hardware.
The integration enables auto dealers to provide greater transparency to car shoppers by offering them an easy way to access Carfax Reports while they are exploring vehicles on a dealer’s website.
The new brand identity builds upon SpinCar’s heritage as an innovator in digital automotive merchandising, while at the same time reflecting the evolution and growth of the company over the past five years.
Dominion Dealer Solutions Aims to Bolster Consumer Trust in Used Car Buying Process with C.A.R.Score
The all new vehicle condition report is set to complement vehicle history reports and allow automobile dealers to compete with Carvana and other online retailers.
Dealers now have access to honest, full-funnel attribution insights to drive ad campaigns and improve sales.
John Hensman, VP and general manager of HomeNet, joins us to discuss merchandising vehicles for the next generation.