What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
It’s in your best interest to take advantage of what both digital and traditional media have to offer. Relying solely on one or the other will only impair the effectiveness of your marketing plan. A two-pronged approach will almost always give you the best opportunity for success!
Your Marketing Check Engine Light Is On: Three Strategies to Get on Top of Fixed Ops
“Hey Siri, where can I get an oil change?”
This type of search takes place more than one million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive search market.
