Train Every Day: Ongoing Learning is Essential to Sustained Success
If you’re looking for a sure-fire way to reduce efficiency, frustrate your employees and ultimately have them move on to other dealerships, neglect their ongoing training.
Are You Making a Common CRM Process Mistake?
Every dealership is different, so every process should be different, but there are a couple of common mistakes we often see dealers make that are worth keeping in mind
as you develop your processes.
Are Your Customers Feeling the Love?
Whether you think Valentine’s Day is the most romantic holiday of the year or an elaborate scheme by greeting card companies, it is upon us. We spend this time of year showing our loved ones we care, but is your dealership doing the same for your customers?
The Business Case for Gratitude
This year, I’m upping my “thank you” game, and I challenge you to the same in your dealership — for the benefit of your employees, your customers and yourself.
Give Your CRM Good Data for More Profitable Customer Connections
One constant message we send to customers is that their CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. Now, some dealers may think advertising is the most effective way to reach customers. Advertising
Improving the Car Buying Experience By Maximizing the CRM
There is one constant complaint from automotive customers: Nobody likes the car buying process. In fact, according to a 2016 Autotrader Car Buyer of the Future Study, less than 1 percent of consumers like the current process. The study further explains that the two biggest sources of car buying frustration are that it takes too