Subprime Originations Roar Back, Protect Yourself
Over the past few years, concern grew that the auto industry was driving the next credit crisis with ever-increasing subprime loans.
Podcast: Connecting with Your Customers
Bill Wittenmyer of ELEAD1ONE returns to discuss increasing the connection between your dealership and your customers.
How the Experience Economy Will Drastically Change the Automotive Industry in 2018
More than anything, people crave experiences. Consumers are spending more on traveling, dining out and going to the theater — and less on material goods. Their desire for unique, authentic experiences has fueled the rapid growth of companies like Airbnb. In the restaurant industry, pop-up restaurants, food trucks and experiential dining venues continue to increase in popularity.
Long-Term Strategies for Long-Term Growth
Auto consumers are more sophisticated than ever before. They know what they are looking for, and they know where to find information before they ever step foot on a dealership lot. So, how can you put your dealership at the top of their list? While there are certainly ways to see short-term gains, dealerships looking