Training a New Business Development Representative
It’s important to continue ongoing training. A good BDC trainer will make sure they are constantly updating their training materials with new items and technology.
Welcome to the Age of Dealer Control
The days of third-party leads and Google are over. Dealerships around the country have poured their advertising budgets into these abysses for too long. For the first 90 years of the car business, things pretty much stayed the same. All you had to do was put up a big sign and place ads in the newspaper and customers showed up, ready to buy cars.
Slow and Steady Never Wins When It Comes to Your Website
Pole position on the racetrack is important, but it doesn’t guarantee a win. It is, however, strongly correlated with top-five finishes, including first place. Think of your Website like a race car. When you consider its value and performance relative to selling cars, a blazing-fast Website is your marketing cornerstone.
Is There Any Meat Left on the Bone for Your Dealership?
In the wild, the lion hunts for its food. The lion stalks its prey where it lives, waiting for the perfect moment and eventually pounces to make the kill. As the king of the jungle, the lion and its pride enjoy the “lion’s share” of the meat. After they have their fill, other animals follow
Trigger Leads are an Effective Way to Capture In-Market Car Buyers Looking to Purchase Now
We know that all dealerships are not created equal when it comes to helping consumers with subprime credit. Most dealers don’t have the lenders, inventory or knowledge to help these customers.
How to Preserve Dealer Revenue in a Sales Downturn With Live Chat
Have you ever heard the aphorism, “a rising tide lifts all boats”? John F. Kennedy was surely right when he spoke about the economy; when there’s market growth, even the average dealer profits. Unfortunately, sales are beginning to slow in the auto industry, and we have low tides on the horizon.
Trigger Leads
We all know that all dealerships are not created equal when it comes to helping consumers with subprime credit. Most dealers don’t have the lenders, inventory or knowledge to help these people.
Why Page Engagement Is More Important Than Lead Form Fills
The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously interested in the car on your lot and this automatically makes them a lead.
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
Lead Abandonment: A Fork in the Road, Not a Roadblock
The bottom line? Use technology to optimize your Website and convert consumers into walk-in buyers.
Mastering the Digital Phone Up
I personally work with some of the top dealers across the country and speak to, consult with and present to hundreds of others. I see a common thread of concern on the decrease of lead form submissions.
