Overcoming Inventory Shortages While Building a Robust Lead Pipeline
Refocusing conquesting efforts toward purchasing pre-owned vehicles can keep inventory afloat while driving used vehicle sales.
Podcast: How Lead Enrichment Helps Your Sales
Todd Smith, president and CEO for 360Converge, joins us to discuss lead enrichment and how it can help your sales.
The Lead Deception
See how lead enrichment can help to gain the additional insights you need to increase contact rates and produce better conversations.
On-Demand Lead Follow-Up Webinar from Conversica
How much revenue are YOU losing due to slow response time?
How Dealerships are Losing Online Leads
The automotive industry is notorious for outdated sales practices and our lack of a fundamental e-commerce framework. But what’s worse than no online presence at all is one that feels half-baked and leaves customers more confused than ever.
More Leads = More Sales, Right? Not So Fast
Whether your dealership operates on a buy-or-die or BDC model, having the skill to properly engage a customer, build value in the dealership and product and gain the customer’s commitment to do business in the showroom is paramount to the success or failure of business development for your store.
Just Text Me
Text is now the preferred method of communications for U.S. adults. It has a 99% open rate compared to email’s 20% (at best), making it a far more effective form of communication. However, most dealerships’ websites still have countless clever — and annoying — ways to attempt to get a consumer to fill out a lead form.
Why Aren’t My Leads Closing at 20% or Greater?
If you’re like many GMs and dealership executives, a fair portion of your time is being spent on reviewing your lead ROI performance reports as you try to make sense of why your lead-to-sold percentage is not where you want it to be.
Beck & Masten: How a Winning Dealership Keeps Getting Better
Over the past 20 years, Beck and Masten Buick GMC in Houston, TX, has been the No. 1 Buick GMC dealership in the state and, over the past decade, one of the top three Buick dealerships in the country. If you think success like theirs doesn’t come with challenges — think again.
5 Simple Video Types to Differentiate Your Dealership
The automotive business is more and more digital every day. It’s no secret that consumers are visiting fewer dealerships in person before purchasing a vehicle, down from 2.7 in 2017 to 2.3 in 2019, according to the 2019 Cox Automotive Car Buyer Journey study. If you’re finding it tough to get customers to come to the dealership, why not take the dealership to them?
Increase Lead Connection Rates with Video
Do you ever have trouble connecting with leads? Most salespeople struggle with this on a regular basis. It’s amazing that some people take the time to contact you and ask some initial questions, then completely ignore your phone calls and emails.
How To Create Your Own Facebook Ad Campaigns and Get Stellar Results
Managing Facebook ads on your own saves you money can drive low-cost leads and web traffic, as long as you use the right tools.
