Todd Smith, president and CEO for 360Converge, joins us to discuss lead enrichment and how it can help your sales.
See how lead enrichment can help to gain the additional insights you need to increase contact rates and produce better conversations.
How much revenue are YOU losing due to slow response time?
The automotive industry is notorious for outdated sales practices and our lack of a fundamental e-commerce framework. But what’s worse than no online presence at all is one that feels half-baked and leaves customers more confused than ever.
Whether your dealership operates on a buy-or-die or BDC model, having the skill to properly engage a customer, build value in the dealership and product and gain the customer’s commitment to do business in the showroom is paramount to the success or failure of business development for your store.
Text is now the preferred method of communications for U.S. adults. It has a 99% open rate compared to email’s 20% (at best), making it a far more effective form of communication. However, most dealerships’ websites still have countless clever — and annoying — ways to attempt to get a consumer to fill out a lead form.
If you’re like many GMs and dealership executives, a fair portion of your time is being spent on reviewing your lead ROI performance reports as you try to make sense of why your lead-to-sold percentage is not where you want it to be.
Over the past 20 years, Beck and Masten Buick GMC in Houston, TX, has been the No. 1 Buick GMC dealership in the state and, over the past decade, one of the top three Buick dealerships in the country. If you think success like theirs doesn’t come with challenges — think again.
The automotive business is more and more digital every day. It’s no secret that consumers are visiting fewer dealerships in person before purchasing a vehicle, down from 2.7 in 2017 to 2.3 in 2019, according to the 2019 Cox Automotive Car Buyer Journey study. If you’re finding it tough to get customers to come to the dealership, why not take the dealership to them?
Do you ever have trouble connecting with leads? Most salespeople struggle with this on a regular basis. It’s amazing that some people take the time to contact you and ask some initial questions, then completely ignore your phone calls and emails.
Managing Facebook ads on your own saves you money can drive low-cost leads and web traffic, as long as you use the right tools.
Facebook Ads can be an effective advertising tool to drive low-cost web traffic and leads for auto dealers.