3 Keys to Implement Digital Retailing at Your Dealership
When the light bulb finally goes on, you recognize the “brave new world” is upon you, and you understand and are ready to embrace the constituent base that is crying out to do business with you in a new manner, congratulations are in order.
Lead Generation in Your Physical and Digital Storefront
As we all know, the advent of digital marketing and internet advertising has changed the game when it comes to lead generation. Today, car shoppers have a nearly infinite amount of information available at their fingertips, leading to a much savvier and more informed customer base.
Google Study: 75 Percent of Auto Shoppers Influenced by Video
Skeptics could argue that a number of factors influence auto shoppers on their journey. But this study focused on the research phase of the car-buying process, and in particular, video’s ability to convert car shoppers into car buyers.
The Return Of SEO: How Content Marketing Can Revive Your SEO And Brand
Is your dealership ready to go all-in on a content marketing campaign? The benefits content marketing can create for both your dealership’s brand and SEO efforts are proven to create a lasting impact.
Myth Busting Your Website Strategy
Here are the four most common myths that auto dealers believe and that are cause for their dealership’s greatest pain points.
Relationships = Money
Building a relationship built on trust and confidence makes buying from you easier from every prospect you cultivate.
Podcast: Metrics for High-Performing Websites
Outsell’s Amanda Meuwissen joins us to discuss the metrics that separate high-performing Websites from ineffective online efforts. outsell.com
11 Tips for Lead Generation and Increasing Your Sales
Waiting for customers to come to your lot is not a strategy for long-term success. You’ve got to get your message out to consumers and move your dealership to the top of their list. Here are 11 ways to increase your visibility and get buyers through your doors:
Podcast: Using Live Chat in a Slowing Economy
Todd Smith of ActivEngage talks with us about making the most of live chat in a slowing economy. activengage.com
Podcast: Using Recalls to Reach Out to Consumers
Chris Miller, president of Recall Masters, joins us to discuss using recalls to reach out to consumers and bring them into your dealership.