How Dealerships are Losing Online Leads
The automotive industry is notorious for outdated sales practices and our lack of a fundamental e-commerce framework. But what’s worse than no online presence at all is one that feels half-baked and leaves customers more confused than ever.
Reynolds and Reynolds Announces New Version of XtreamService Enhanced Lead Sourcing
New XtreamService version enables dealers to manage and tailor the tool to deliver the best lead sources among potential customers.
Podcast: Improving Lead Generation
James Klaus, vice president of sales for Dealer Teamwork, joins us to discuss processes and tactics dealers can use to improve their lead generation.
Lead Generation in Your Physical and Digital Storefront
Clear time frames or mileage for scheduled maintenance will put a clear idea expectation in the customer’s head on what your service department can provide for them.
Up in a Down Market: Training and Marketing When Things Slow Down
“Our overall strategy? Stay the course. Stay in your lane. Market to your customers. Full steam ahead. Walt Disney said it best when he said, ‘I’ve heard there’s going to be a recession. I’ve decided not to participate.’”
Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
Smart Toyota Develops a Video Sales Advantage
There is no denying the emerging importance of video components in marketing in today’s business climate. Put another way, in the words of Peter Leto, Google’s head of auto retail, “video is the new showroom.”
Not All Dealerships Are Experiencing a Sales Slowdown: How Dealers Are Coming Out on Top
If you’re a glutton for auto industry news like I am, I’m sure you’ve seen a volume of articles around “2017 auto sales plateaus,” “new vehicle slow downs,” and “auto cycles ending” over the last few months. And, as we move into the second half of the year, these talks of an industry slowdown continue.
Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer
Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.
For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.
For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.
The Three Most Important Letters in Sales: A.B.L.
With a positive mindset, a view toward the future, and the right training, salespeople will understand the need and will continue to Always Be Looking for opportunities and loyal clientele, regardless of how business is doing.
VinSolutions to Host Annual VinWorx User Summit for Auto Dealers Nationwide
Automotive and marketing trends, connected retail and lead generation among the many topics offered at CRM event
Podcast: Direct Mail Solutions
Laura Czarnecki of Ideal Direct Ad Group joins us to discuss finding the correct direct mail solution for your dealership. http://www.idealdirectadgroup.com/
