Retention is best measured in repeat visits. Make sure you are tracking this metric. Retention drives market share or absorption, whichever side of the aisle you look at this from.
The pipeline is full. When a seven-year sales streak ends, it will usually imply bad news. Perhaps it would be bad news in an industry such as big box retailing or with real estate’s housing supply, but it has the potential to be good news if you’re a retailer in the U.S. automobile industry.