It’s Time to Prepare for Hurricane Season
Hurricane season will be here soon. Even if your dealership isn’t in a hurricane-prone area, here are steps that are just as useful for preparing for wildfires, tornados and other disasters to protect your assets and minimize financial losses.
OfferUp Expands Nationwide Autos Program to Include Dealer Inventory and Marketing Partners
Adding dealer inventory and marketing partners to OfferUp Autos is the latest in a series of updates launched this year to strengthen the program for dealers.
Manheim Express Expands Capabilities to Help Dealers Buy and Sell Inventory Faster
Manheim, and Cox Automotive, will continue to invest in new solutions to help facilitate faster and easier digital transactions for clients.
Podcast: Marketing to Today’s Consumer
Amy Hughes, senior director of dealer intelligence at Experian, joins us to discuss marketing to today’s consumers.
From Barcode to Bluetooth
Which vehicle tracking system is best for your business? Barcode readers might work for some, while others might prefer location services via an RFID network. Another option is a reusable Bluetooth-OBD module system that doesn’t require additional infrastructure yet provides even more data than one gets from decoding a VIN.
Podcast: Inventory Tracking
Mark Sargeant joins us to discuss inventory tracking.
RFID vs. Bluetooth: The Battle of the Vehicle Trackers
In 2017, over 17 million vehicles were sold in the U.S. Last year, sales increased by less than 1 percent. By any definition, that’s still a lot of inventory. Which begs the question, how do dealerships keep track of these assets?
Fast-Growing AutoMap Expands to Europe with Inaugural Office in London
Tracking a vehicle instantly decreases the amount of time each audit takes, ensuring a smoother, faster process.
How To Create Your Own Facebook Ad Campaigns and Get Stellar Results
Managing Facebook ads on your own saves you money can drive low-cost leads and web traffic, as long as you use the right tools.
RFID v. Bluetooth: The Battle of the Vehicle Trackers
New cars are “things” that we refer to as inventory and those things can be better managed with the right vehicle locator technology. Two of the most common wireless technologies used are RFID and Bluetooth.
Accelerating Search Engine Marketing with Artificial Intelligence
Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail.
Lotpop Partners with CIA Platform to Ensure Right On-Time Inventory to Match Dealers’ Increased Sales Velocity
Due to the large demand for acquisition services, dealerships purchasing fewer than 50 cars per rooftop can only access the CIA Platform if they are an existing Lotpop client.
