Executive Spotlight: DealerBuilt’s Veronica Dunford
The VP of strategic partnership with the DMS platform company discusses changes and trends for the organization.

How to Interview Salespeople
Sticking to these interview guidelines should help to decrease your salesperson turnover rate. It might take you longer to find candidates who are right for the role, but that’s better than hiring someone who doesn’t work out.

How to Interview Salespeople
Dealers are struggling to fill sales positions, according to the NADA 2018 Dealership Workforce Study. Total sales consultant turnover is at 80 percent, and hiring efficiency is 46 percent, which means dealers need two new hires to find the right sales consultant. Additionally, 42 percent of sales consultant terminations happen within the first 90 days.

Be Sure To Sell Your Dealership First
People return to purchase or purchase again because salespeople took the time to build a relationship, which includes selling the customer on the dealership.
