Podcast: How to Improve the Digital Retailing Experience
Rusty West of Market Scan discusses how dealers can use data and technology to improve the digital retailing experience.
4 Mistakes That Limit the Potential of New Technology
If people from a century ago were to peek into the modern-day world, the technology they’d see would seem magical: doorbell cameras, smart thermostats, artificially intelligent devices, self-driving cars.
The Voice of Your Customer
If you’ve been to an automotive industry conference in the past several years, you’ve likely seen service providers offering some combination of artificial intelligence, digital retailing or subscription/alternative ownership solutions. They promise that these features will lead to increased loyalty, customer satisfaction and improved margins.
Dealer Panel: What Do Your Customers Say They Appreciate About Your Business?
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
Hireology and NADA Announce Strategic Relationship to Create Human Capital Management 20-Groups
This new relationship will enable Hireology and NADA to provide human capital management education and training to NADA members.
New John Bean Website Showcases Innovative Wheel Service Products
Customers looking for in-depth information about the latest John Bean wheel service innovations can start their search on the newly updated John Bean website.
Zurich Adds Service Advisor Training to its Offering for Auto Dealers
Zurich introduces comprehensive service sales training led by Steve Shaw; Full-day seminars across the U.S. to begin in July.
BDCs or Customer Engagement Center? It’s an Easy Decision From the Customer’s Point of View
Why do we make it so hard for consumers to buy cars? Today’s car shoppers want to know details about the potential transaction and many BDCs are simply not equipped and, in many cases, are not permitted to provide this information.
Five Steps to Improving Video
Use videos to display the automobiles being sold in new locations, away from the dealership and buildings associated with all the negative aspects of buying a car.
Podcast: Improving Customer Experience
AutoSoft’s President and CEO Bryce Veon speaks on ways dealers and leaders can improve the customer experience at their dealership.