Is a Vehicle Test Drive Still Relevant Today?
An important part of the process, the test drive is the strongest opportunity to build the customer’s positive emotions around the vehicle.
Back to the Fundamentals of Selling, Post-COVID
Has your sales team gotten “COVID-lazy”? Here’s what you can do to turn them around.
iA American Wins 8 2023 Dealers’ Choice Awards
Now in its 19th year, the Dealers’ Choice Awards are determined solely by dealers and dealership personnel.
Improving the Customer Experience Begins with Psychology
The better we understand our customers, the better their experience is and the more successful we’ll be.
iA American Introduces New VSC, Limited Warranty Program
Dealerships now have the ability to offer coverage on either EVs or ICE vehicles within each of the new products.
Setting the Stage to Influence
Remember not only to practice the message that might address the customer’s concerns, but also how to best set the stage for your message to be heard.
Top Tips for 2023
F&I managers should familiarize themselves with vehicle options so they can effectively justify products based on its features.
Taking Control of Financing
It is in the dealership’s best interest to be proactive in addressing the customer’s understanding of auto loans and savings, and to clarify the benefits of financing through the dealership.
Overcoming Inventory Challenges in the Dealership
While many challenging factors are outside of a dealership’s control, here are some practices to keep in mind to sell from inventory and market to drive traffic.
Podcast: Mastering One-on-One Meetings
Effective tips from a seasoned trainer to help you best lead your F&I team.
Effective One-On-One Meetings
These meetings are designed to help team members take ownership of their results and create a plan for improvement.
Hiring & Employee Retention Practices for Modern Dealerships
As we look to grow the next generation of leaders, it’s clear the practices of the past will not attract the leadership of tomorrow.
