Ken Lohr, senior performance manager for FrogData, joins us to discuss how to add monthly billable hours into your service department.
Of course it is, silly. Did you bump your head? Accountability is missing, and it’s not just in your BDC. Where’d it go? Same place as your gross.
If your dealership is gross driven, you have the opportunity to be far more stable and successful and with a greater life expectancy than a dealership that is primarily volume driven. However, the pressure to compete with your high-volume neighbors may seem unavoidable.
Let’s make 2019 a record year for profits in your dealership. The opportunity is in your service department right now as you’re reading this blog. Now go out there with your new attitude and make some money! You deserve it!
Some of you will take the approach of “saving your way into profitability” by vowing not to increase your expenses, but you remain willing to make investments every day of your business life. Let’s consider some examples.
Now is the time to evaluate your service and parts marketing strategy for your existing customers. They are waiting for you with open arms. Let them know how much you appreciate their business and give them reasons to come back. It’s cheaper to keep them!
To increase your sales per repair order you must give your advisors the time they need to “advise.” You must ensure that they are professionally trained on how to provide every one of your customers the highest level of service that they possibly can every time they visit your dealership.