It’s important for dealers to quickly recognize and embrace this transformation so they are positioned for success in this new age of auto sales.
It’s critical to get out of your office and truly manage what’s going on in your shop. Here are a few tips on how to make this happen.
Nothing sets the tone for an exceptional service experience more than a warm welcome. When we start off by making clients feel like a welcome guest, they will be more open and receptive throughout the entire interaction.
When a customer drives into the service lane, which of the following thoughts pop into your head: “How can I help this person?” or “How can I upsell this person?” If it’s the latter, it’s time to go back to the basics.
We recommend that you develop a professional greeting for your stores. Train, role-play and have someone mystery shop to make sure your team follows through. After all, training for customer retention is a lot more cost effective than new customer acquisition.