How to Grow Service Revenue
Creating processes and marketing programs that focus on the relationship, rather than the here and now, is a critical part of any service growth plan.
Google Study: 75 Percent of Auto Shoppers Influenced by Video
Skeptics could argue that a number of factors influence auto shoppers on their journey. But this study focused on the research phase of the car-buying process, and in particular, video’s ability to convert car shoppers into car buyers.
Google Machine Learning Was the Talk at Google Marketing Live
Learning about exciting new products and features that Google will be releasing in the next year, such as Responsive Search Ads and new YouTube advertising formats.
5 Steps for Small Dealers to Compete with Online Ads
It’s hard and scary, but you’re not alone. Online advertising can be a full-time job on its own (in fact, it is!). It’s only normal to feel overwhelmed by the amount of work and choices involved.
In Her Shoes
I just returned from the 2018 Women in Automotive Conference, held in Orlando, FL. This year’s theme was “Stronger Together.”
UTM Codes: What Auto Marketers Need to Know
If you’re an automotive marketer, you are likely already using Google Analytics to track the success of your marketing campaigns — factors such as traffic source and clicks.
Next-Generation Professional Full-Function, Full-Coverage Scan Tool from Launch Tech
The new X-431 Torque Scan Tool features a unique Intelligent VIN Acquisition and Decoding feature, allowing vehicle access in seconds.
Binging on Google Adwords is an Unhealthy Diet: Add Some SEO
The most common marketing decision (blunder) that auto dealers make in an attempt to accelerate sales is to blindly increase their Google AdWords investments. While AdWords is a critical part of a competent online marketing strategy, dealers are overspending.
Paragon Builds the Dealership of the Future with Google
Paragon Automotive, the largest Honda and Acura dealer in the nation, has experienced significant year-over-year growth in market share and profitability every year over the last 10 years. The dealership has continued to reinvent itself in an effort to pursue constant, never-ending improvement.
Welcome to the Age of Dealer Control
The days of third-party leads and Google are over. Dealerships around the country have poured their advertising budgets into these abysses for too long. For the first 90 years of the car business, things pretty much stayed the same. All you had to do was put up a big sign and place ads in the newspaper and customers showed up, ready to buy cars.
Podcast: Finding Accountability in Your Marketing Efforts
Valerie Vallancourt of Outsell speaks on increasing the effectiveness and accountability of your marketing efforts.
Dealer Marketing Performance Metrics: How to Tell What’s Working
Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.
