Where Did My Google Traffic Go?
If your Google search traffic has been declining, check your keywords and your rank report to get your full SEO picture.
Google Merges 2 Ad Formats Used Most by Dealers
The new ad format, launching this summer, will bring new features that car dealerships can tap into to make their advertising dollars go further.
How Do I Use Google Vehicle Ads for Conversion?
Google’s new vehicle ads are powerful because they provide another way to get to the top of the search page, above even the paid-search text ads underneath the vehicle ads results.
TapClassifieds Announces Partnerships with Google and Microsoft
These partnerships with Google and Microsoft give TapClassifieds access to increased product education and certifications.
Former Google Auto Research Lead Joins Foundation Direct
Heidner helped lead Google’s Path To Purchase Research Study, where he analyzed hundreds of thousands of auto purchaser survey responses.
3 Ways Dealerships Can Build Consumer Trust During Times of Crisis & Beyond
Use social listening to help you keep a pulse on customer sentiment and react quickly to customer needs.
Former Google Exec Joins Foundation Direct as CEO
Peter Leto has been appointed CEO of Foundation Direct, effective Monday, Feb. 10, 2020.
The Case of the Missing Google Traffic
Google Analytics is the gold standard for measuring website performance. The key metrics usually monitored are number of visitors or sessions, bounce rate and website conversion. Dealers have learned to ask the right questions and look out for the obvious problems.
Here’s What Happened When Google Did a Search for the Best Managers
The results of Google’s Project Oxygen breathes new life into the role of managers.
Google Search Updates Factor in Video Load Time
Have you checked your dealership website’s organic SEO rankings lately? Google recently released updates to its search algorithms, which affected the organic rankings of many websites. In the auto industry, organic ranking visibility is a top priority as 90% of Google clicks come from organic, unpaid search results.
I’m a Franchised Auto Dealer. Should I Find a New Job?
Companies such as Amazon, CarMax, Google and Tesla were once thought to be outliers that would never change or impact the car business. But they have directly become engrained in the U.S. auto retailing landscape. Does this keep you up at night?
The Top Ten Companies to Watch in 2019
10 Innovative Digital and Technology Companies That Help Dealers Maximize Profits On and Off the Lot — These companies are leading the industry and are helping achieve measurable results for some of the most demanding and successful dealerships, associations and OEMs in the industry.