How to ‘Staff’ Your Digital Showroom
Now that visits to our showrooms are mostly done in the digital arena, a dealership’s website must provide accurate information to keep customers on their site.
Turning the Digital Retailing Journey into a Rewarding Experience
The word “journey” is defined as traveling from one point to another, usually taking a rather long time. It actually has a negative connotation to it, yet, this is how we describe the car buyer’s experience. Although the automotive dealership’s digital retailing experience has changed considerably over the last few years, especially recently, it’s still
Sponsored Podcast: Digital Retailing
Chris Murphy and Ken Tomaro of OptionSoft discuss how dealers can improve their customers’ digital retailing experience.
How Home Auto Group Is Taking Care of Customers
Tucked into the foothills of Maine’s western mountains, Farmington is a college town of nearly 8,000 that is known for its outdoor activities and attractions. It is also the home of Home Auto Group, owned by Joseph “Mac” MacConnell. MacConnell grew up in South Jersey and in the car business. After a stint in the
Is Your Digital Retailing Tool Just Another Expensive E-Lead?
Do you really want your online showroom unattended? Artificial intelligence allows the process to continue and get customers the answers they need.
Podcast: Digital Retailing
Chris Murphy, president and chief marketing officer for GoGoCar, discusses digital retailing in the car-buying process.
