female Archives - AutoSuccessOnline
Leadership Development: Inspiring a Positive Culture

If your words and body language don’t match, it is quite possible you may be perceived as non-caring, inauthentic and untrustworthy. Unfortunately, without understanding this essential combination, you may turn people off.

Podcast: Expanding the Role of Women in Automotive and Technology

Trista Eckman, dealer support manager for Promax Unlimited, discusses the role of women in the automotive and technology industries.

Trista Eckman podcast
Thriving in a Male-Dominated Industry: Facing Challenges and Finding Rewards as a Female Manager

Today, I’m a manager in a company that intersects two male-dominated industries: automotive and technology. So, as a female, that grit still comes in handy today.

Is Selling to Women Really Different?

There is no denying that women want — and expect — a higher level of attentiveness, reassurance and professionalism, but remember: If you deliver a great experience, women are three times more likely to fill out your survey and we will tell all of our friends.