Facebook Archives - Page 2 of 3 - AutoSuccessOnline
3 Must-Haves for Your Dealer Video Ad

Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.

Federated ARCA Championship Diecast Featured in Facebook Contest

In celebration of the Federated Auto Parts No. 52 car winning last year’s ARCA season championship, Federated will give away limited-edition replica diecasts of the victorious car on Facebook.

Dominion Dealer Specialties Syndicates to Facebook Marketplace

Manually uploading inventory to Facebook is over. Users will be able to use automated syndication to list their inventory at no additional cost.

In Her Shoes

I just returned from the 2018 Women in Automotive Conference, held in Orlando, FL. This year’s theme was “Stronger Together.”

Refreshing Your Sales Techniques for Summer

When you consider a marketing rebrand, partner with outside companies and strive to take a closer look at the age-old art of cold calling, you are sure to see strong results within your business.

Will Facebook’s Data Breach Affect Dealerships’ Digital Marketing Strategies?

If the news reports surrounding the Facebook data breach have not yet entered your living room, then it’s time to discuss a very real problem.

Thinking Bigger: Principles That Helped Facebook Succeed

I just returned from speaking at Facebook’s annual Auto Summit in Austin, TX, and it is amazing how much they have grown over the last 10 years. I was reminded of the first time I visited their old offices in 2011.

Welcome to the Age of Dealer Control

The days of third-party leads and Google are over. Dealerships around the country have poured their advertising budgets into these abysses for too long. For the first 90 years of the car business, things pretty much stayed the same. All you had to do was put up a big sign and place ads in the newspaper and customers showed up, ready to buy cars.

Making the Shift: Why Switching to Digital Marketing is Valuable

Digital marketing is one of the greatest resources available for dealerships right now. If marketing of any kind isn’t already a part of your budgeting plan, why not?

How to Measure Purchase Intent and Manage Inventory Using Social Media

Marketers have learned to use these platforms to collect data, target customers and engage directly with them. Advanced technologies enable marketers to access vast amounts of information using tactics such as keyword performance metrics and attribution modeling

Is There Any Meat Left on the Bone for Your Dealership?

In the wild, the lion hunts for its food. The lion stalks its prey where it lives, waiting for the perfect moment and eventually pounces to make the kill. As the king of the jungle, the lion and its pride enjoy the “lion’s share” of the meat. After they have their fill, other animals follow

Not All Dealerships Are Experiencing a Sales Slowdown: How Dealers Are Coming Out on Top

If you’re a glutton for auto industry news like I am, I’m sure you’ve seen a volume of articles around “2017 auto sales plateaus,” “new vehicle slow downs,” and “auto cycles ending” over the last few months. And, as we move into the second half of the year, these talks of an industry slowdown continue.