Podcast: Utilizing Data to Engage Customers
Atul Patel of Orbee Auto discusses digital marketing and how to best utilize the data you receive to engage with your customers.
Mitchell 1 Brings Back its ‘Fabulous Las Vegas Sweepstakes’
One lucky winner will receive an all-expense paid trip for two to attend this year’s Automotive Aftermarket Industry Week (AAIW) events, including the Automotive Aftermarket Products Expo (AAPEX) and Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada.
Your Best Defense is a Good Offense
The military adage “the best defense is a good offense” applies to selling cars, as well. If you keep moving forward, attracting new customers and advancing those customers down the path to purchase, your competitors are eliminated from consideration.
