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AI Marketing: Help Your Customers Beat Option Paralysis

Effective marketing means more than just spreading the word that your dealership is open for business and hoping customers find vehicles they might want on your lot. This approach might have worked for previous generations of dealerships, but today’s customer has evolved.

The Right Prescription: How to Change Your Sales Approach and Calm Your Customers

We live in the age of the educated consumer. Instead of comparing and contrasting makes and models from different dealerships, most car shoppers only visit one dealership before making a purchase because they’ve performed their research online.