Convert Your Calls to Proper MQLs for Marketing ROI Measurement
Understanding your lead attribution and determining which campaigns initiated the phone call requires a strategy and plan.
Why Click-to-Call is a Flawed Metric
You don’t need to abandon your click-to-call campaigns. But you do need to change how you measure the effectiveness of those campaigns.
3 Steps to Increase Organic Website Traffic
Dealers know SEO is important, but they sometimes forget why or lose sight of its impact. They earmark marketing funds to optimize their websites, but too few agencies and dealers effectively monitor and measure what they’re getting for that ad spend. If you can’t measure it, how do you know if it’s working?
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90% of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments and sales to that ad spend.
CallRevu Adds CallRevu Dynamic Numbers to Product Suite
Dealers can now see the full customer research and purchase cycle from before the call to after the sale on one easy-to-read dashboard.