Despite how careful you are to sell the best cars on the market, a lemon is likely to be on your lot from time to time. While you may have little control over the condition of the vehicles, you can prevent selling a lemon to a customer.
Customers already spend hours researching vehicles online. Online checkout allows buyers to walk through the buying process online, including choosing accessories, estimating their trade-in value and reviewing F&I upgrades. All this is done in the comfort of their own home, at their own pace.