Creating processes and marketing programs that focus on the relationship, rather than the here and now, is a critical part of any service growth plan.
New push-marketing mobile technology enables auto retailers to retain service customers, effectively remarket VSCs and other F&I products, and engage customers like never before through their phones.
Automotive dealers, like you, have a tough job when it comes to customer acquisition. With so much competition for prospects’ attention, it can be difficult to start a relationship with them.
Creating a successful direct mail letter is as much about what you don’t write as what you do.
Dealers that have a well balanced diet of traditional media, sprinkling in direct mail too, and a solid digital offering are the dealers seeing the best results.
Waiting for customers to come to your lot is not a strategy for long-term success. You’ve got to get your message out to consumers and move your dealership to the top of their list. Here are 11 ways to increase your visibility and get buyers through your doors:
With DMS data, service, branding, community events and more, the personal exposure of ringless voicemail has numerous applications. It provides a way to reach out to consumers on a one-to-one basis that’s not intrusive, not expensive and maximizes your labor. It’s a solution that every automotive dealer should take a look at implementing into their marketing strategy.
“The right messaging, including the right mail piece and electronic messaging, done right is a game changer for any dealership.”
Laura Czarnecki of Ideal Direct Ad Group joins us to discuss finding the correct direct mail solution for your dealership. http://www.idealdirectadgroup.com/
Direct mail is a powerful tool for driving business, but only if used correctly. Follow these four simple steps every time and you are guaranteed to have a successful campaign.
What can a dealer do when she can’t move her 2016 inventory, people are not coming on the lot, and the entire sales team is frustrated that their numbers are down? Let me tell you about a Nissan dealership in Louisiana that consistently outsells everyone else in the area by capturing new clients via conquest