Equifax Introduces New Suite of Digital Retailing Solutions
Three new offerings to help identify, authenticate, qualify and customize deals.
Fox Dealer Acquires Majority Interest in TagRail
The partnership brings together innovative technology and execution of web services alongside a highly engaging workflow for customers, employees and leadership.
3 Things to Consider When Implementing Digital Retail Solutions
Make sure to your digital retailing partner can deliver a blueprint of best practices as a starting point for your store.
Elevator Operators Can Show Us the Path to Digital Retailing
For digital retailing to succeed in automotive, we need to add the human element to ease the transition from the current habits of car buying shoppers. Human interaction during the online process will yield much better results than leaving it to the customers to figure it out for themselves.
3 Key Realities Regarding Automotive Digital Retailing
As the industry races to embrace digital-retailing solutions and integrate a DRS into their dealership, it is worth pausing to reflect on three critical realities: Digital retailing is not a silver bullet that will yield a sales bonanza. It is not for everyone. And, it is not going away.
Podcast: Automotive Digital Retailing
Tom Murray, CEO for WebBuy, joins us to discuss automotive digital retailing.
How to Drive Successful Change at Your Dealership
The most important digital changes are never quick or simple. It took years before people realized how powerful the iPhone could be — RIM execs viewed mobile apps as a novelty for children, choosing not to add them to the Blackberry platform because they didn’t believe serious businesspeople had any use for them.
Integration, Not Disruption, Is Key to Digital-Retailing Success
From a consumer standpoint, the digital-retail landscape gives dealers an opportunity to make the car-buying process a lot friendlier for them. For consumers who are introverted, intimidated by the dealership process or don’t have time for it, we put that power back in their hands.
Save-the-Deal Strategies Are Essential for Digital-Retailing Success
Car buyers have never been more educated about the vehicles and processes found at dealerships across the nation as digital-retailing sweeps over the industry.
Using Technology to Move Your Dealership Forward
Your dealership’s online presence should extend beyond its own website. In addition to posting third-party listings, you should connect with your customers by embracing social media.
DealerSocket’s Precise Price Digital Retail Platform Now Displays VIN-Specific F&I Product Rates, Content
Precise Price, initially developed to address the strong interest among consumers to transact online from any mobile device, marked DealerSocket’s entrance into the burgeoning digital retail category.
The Rise of Digital Retail
Businesses are figuring out ways to stay competitive in the new landscape. One could argue that we are not selling more, but the way people are buying is shifting — to an online platform.
